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Aiga
Professional Practices in Graphic Design: American Institute of
Graphic Arts INDEPENDENT
PUBLISHER REVIEW EXCERPT: |
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Business
and Legal Forms for Graphic Designers (Business & Legal Forms) Tad Crawford, Eva Doman Bruck Paperback—224 pages, Rev Bk & CDROM edition, July 1999 $17.46—Save $7.49 off the list price of $24.95 
AMAZON.COM REVIEW
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Selling
Graphic Design, Second Edition AMAZON.COM REVIEW
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Professional
Practices in Graphic Design is the latest addition to Allworth Press's
extensive line of practical and critical books concerning the business
relationships and culture of design. This comprehensive professional
guide to the field covers issues of management, marketing, client
and employee relationships, legal rights and ethical standards,
studio health and safety. It includes short and long versions of
the American Institute of Graphic Arts Standard Form of Agreement
for Graphic Design Services, bibliographic information and well-indexed
reference guides. Professional Practices in Graphic Design defines
itself as "the business 'bible' of the field and an absolutely
indispensable reference tool" for the advanced student or practicing
design professional. 
Graphic
designers receive a 'success kit' which provides a complete set
of the business and legal forms needed to run a successful graphic
design business. The forms can be torn out and photocopied while
the book can be quickly and easily consulted. For designers who
are about to set up their own office or for those who feel their
design practices lack real organization, this book could be immensely
helpful. It provides straightforward information, a usable business
system as well as a variety of business and legal forms that can
be copied and put into immediate practice in any graphic design
studio. 
Entrepreneurs
who want to market their graphic works receive explicit instructions
on how to locate the appropriate clients, work with them, achieve
maximum sales, and write proposals. All the basics are included
in this fine title reviewing graphic design business skills.