|
Printing
The commercial printer is the manufacturer of a variety of custom printed products, ranging from stationery, flyers, newsletters, invitations and mailers to folders, brochures, posters, portfolios, catalogs, and annual reports.
The printer should be viewed as a full-time partner in an ongoing relationship with designers, illustrators, public relations liaison, and print buyers. Because the printer plays an important role in offering solutions and giving support to his clients, the best client/printer relationships may be viewed as a long-term partnership in which trust, service, quality, and fair pricing are expected and delivered.
Continue with
This information is designed to provide you with a better understanding of the commercial printer's role in producing quality printed pieces. For more information or the names of local printers, please consult with your designer or search our Creative Resource Buyers' Guide. |