As an artist and a problem-solver, the illustrator uses a variety of media, from traditional painting techniques to state-of-the-art electronics to enhance and communicate ideas. The illustrator creates images that can
seet the mood for an entire brochure, reinforce the message of a headline, or succinctly convey the theme of an article.
A good illustrator is skilled in his/her art, knowledgeable in the fields
of design and printing, and capable of meeting the client's needs. As part
of the creative team, working with art directors, writers and printers,
an illustrator contributes his/her ideas and personal style to convey a
message to a specific audience.
There are as many styles of illustration as there are illustrators. Ranging
from subtle to forceful, humorous to serious, and realistic to abstract,
illustration can convey thoughts and ideas in a way uniquely different from
text or photography.
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This information is designed to provide you with a better understanding
of the illustrator's role in producing quality designed and printed pieces.
For more information or the names of local illustrators, please consult with your designer or search our Creative Resource Buyers' Guide.
Choosing an Illustrator
Selecting Appropriate Usage Rights
Typical Illustration Project
