Once the designer has been chosen and the job assigned, the project usually follows a specific procedure to ensure successful results. This procedure has three phases: I) Research and Investigation; II) Concept and Design; III) Implementation and Supervision.

I) Research and Investigation is the key to developing design solutions. During this phase, the scope of work, problems and criteria are determined. The thoroughness of information obtained in this phase determines the success of the solutions.

Steps of this process include:
1. Determine the market or audience.
2. Choose the most effective means of reaching them.
3. Define goals and objectives.
4. Decide on budget and schedule.
5. Sign contract, determine usage requirements for design, illustration and photography.

II) Concept and Design is the phase when potential solutions are conceived and developed, based upon information gathered in the first phase. At the conclusion of this phase, the final designs and copy are completed, then reviewed and approved by the client.

Tasks to be accomplished by the designer and client include:
1. Develop overall conceptual approach and design.
2. Prepare comprehensive layouts (comps) for client review.
3. Prepare copy platform, tag lines, and/or first draft copywriting.
4. Review with client, and refine as necessary.
5. Finalize designs.
6. Review with client. Include: paper samples, sizes, and quantities.
7. Review schedules and adjust.
8. Make any and all revisions to design based upon client review.

III) Implementation and Supervision is the phase when the production of camera-ready artwork or adjustments to disk art, photography, and illustration are done. Artwork will be prepared clearly and accurately for maximum efficiency in the printing process. Final production will be discussed with the client and production considerations handled. At the conclusion of this phase, all final artwork-scans, photography, or illustration-will be approved by the client and sent to the printer for reproduction. Alterations or corrections can still be made, however, changes at this stage are expensive and will delay final delivery.

Responsible for:
1. Oversee photo sessions and/or give direction to illustrators.
2. Prepare artwork for placement in digital files or for traditional mechanicals.
3. Send color and copy proofs to client for review.
4. Make corrections and alterations where applicable.
5. Prepare specifications for reproduction.
6. Update printing bids.
7. Review bids with client and make recommendations.
8. Deliver mechanical art or disks to selected printer with a full set of specifications.
9. Review blueline proofs, digital color proofs, and refine if necessary.
10. Supervise printing to accepted standards.
11. Deliver job to client.

A design schedule is determined by the complexity of the project. You should discuss this with the designer at the beginning of the project.

This information is designed to provide you with a better understanding of graphic design and its responsibilities. For more information or the names of local designers, please consult with your designer or search our Creative Resource Buyers' Guide.