A typical schedule for a 16-page brochure, self-cover, 5-colors, 10,000 copies might be as follows:

2 days: Cost estimate and time frame discussions with printing representatives.

2 days: Review color comps and present to printing representative for final estimate.

4 days: If available, photos may be sent in for advance color separations to random proofs.

3-5 days: Final disk to printer for film output and blueline or color proofs.

2 days: Release blueline for first day on press (or press inspection). Add more time if corrections need to be made.

1-3 days: Finish printing.

2-3 days: Trim, score, fold and/or bind and deliver.

2 weeks later: Billing.

Keep in mind that schedules may vary depending on the specific project.

This information is designed to provide you with a better understanding of the commercial printer's role in producing quality printed pieces. For more information or the names of local printers, please consult with your designer or search our Creative Resource Buyers' Guide.